Audits & Strategy

Get a data-validated strategy to reach your business goals more efficiently with our Practical and Unique Roadmap for Planning and Launching Effectively.

Your prescription for e-commerce success.

Growing an online store means facing a lot of unknowns. Purple™ eliminates as many of those unknowns as possible so you can enjoy a clear path forward.

Map Your Competitive Position

30+ hours of tailored research and discovery reveals your position in the landscape relative to competitors and industry benchmarks.

Pinpoint Gaps in Your Current Marketing Mix

Reveal your strengths, weaknesses, and current opportunities in a 90-minute slide deck presentation that’s yours to keep.

Get a 12-Month Plan Ready to Be Executed

Develop specific tracks of work to capitalize on what we’ve discovered through the audit, and receive step-by-step guidance from experienced Shopify pros.

There is no one size fits all.

Discover the unique opportunities and challenges for your growing business.
The audit was done so well with so much attention to all the details. It was presented very well and was truly a turning point for my business. I loved how the recommendations were all laid out and presented in order as to what was mission critical to not so critical. That really helped me make my decision to move forward and start making these changes.
Krishna Bishop
Krishna Bishop
Owner, Bloom & Wander Boutique
Guaranteed Results

What’s Included with Purple™

Purple™ goes beyond standard marketing audits to provide a comprehensive foundation for growing your business. Here’s what’s included:

Goal Planning & Marketing Strategy Workshop

  • Meet with our Shopify experts to identify achievable goals
  • Determine your store priorities (sales, lead gen, brand building, etc.)

Digital Marketing (SEO) & Competitor Analysis

  • Reveal potential gaps that might require specialist support
  • Discover how you’re performing relative to your competitors and industry standards
  • Review the tools you’re using and the results they’re achieving

Online Store UX Audit

  • Review data from heat maps, A/B testing, and other analytic tools
  • See which elements of your store are converting successfully
  • Learn how to optimize other areas and create a consistent experience across all pages

Catalog & Content Audit

  • Organize your catalog and make sure all product pages are complete
  • Fill gaps in product descriptions and features to improve customer engagement
  • Add elements like social proof and clear CTAs to optimize conversions

Growing your brand doesn't have to be intimidating.

Discover the unique opportunities and challenges for your growing business.

Frequently Asked Questions About Purple™

What does Purple cost?

Purple™ costs $5,000, and it’s completely refundable. Here’s what that means:

We’re confident that you’ll love what we do for you. If you work with us to implement the strategy we provide during Purple™ within 30 days, you’ll get your investment back as a deposit on the total for our services. And if you’re not satisfied for any reason, we’ll happily refund every dime.

Why does it cost so much?

Purple™ is an investment—but it’s worth it if you want to do things right the first time. The process includes 30+ hours of research and discovery from multiple specialists in the following fields:
  • SEO
  • UX & UI
  • Content
  • Catalog
  • Merchandising
  • Customer experience
  • And more

How long does Purple take?

We strive to complete all Purple engagements within 3-4 weeks from the date of signing to the presentation. Need a solution faster? Talk to us.

Do I need to prepare anything?

Yes. We require you to review the workshop questionnaire and information worksheets prior to attending the meetings so we can maximize our time together.

Do I get access to the workshop questions in advance?

Yes. Upon signing, we will deliver the questions and information to you for review prior to the workshops.

How much involvement is required from me?

Our process only requires about 3-6 hours of your time in total, but this can vary depending on the complexity of your business, and how long it takes to complete our worksheets. The only non-negotiable commitments from you are:
  • Goals Planning & Marketing Strategy Workshop: Up to 3.5-hour block broken into two 90-minute meetings with a 30-minute break in between. This block begins at 8 AM or 10:30 AM Mountain Time. All stakeholders must be present for this meeting.
  • Results Presentation: Up to 2 hours. All stakeholders and decision-makers must be present.
All meetings are conducted via Zoom and will be recorded for your playback.

What is a customer avatar?

An avatar is a representation of your ideal customer, and you can have more than one. We use avatars to help clearly define your brand messaging and placement.

Why choose us?

Because you need a team that's been there and done that.

We bring over 3 decades of in-the-trenches retail, creative, and marketing experience to the table every day for our clients. And we deeply understand the struggles you're facing as a growing e-commerce business:
Adding an online sales channel to an existing retail business
Managing the daily tasks of an e-commerce store
Attracting and retaining qualified customers
Improving customer experiences with technology

Tell us about your challenges.

Share your story, ask questions, and see if we're a good fit for each other.